The (Malaysian Association of Travel and Tourism Agents) MATTA Fair is an exciting travel show held at the Putra World Trade Center (PWTC) in Kuala Lumpur, Malaysia from 16th to 18th March 2012. It is a bi-annual event which hosts hundreds of exhibitors and has many wonderful things on offer. The first such event in Malaysia was in 1991 and commenced with 80 booths and around 9000 visitors.

By 2005, the number of booths was over 800, and this was one of the most popular trade fairs in the region. Considered Malaysia’s Number 1 Travel fair, this has become a highly anticipated extravaganza. All things related to the tourist industry are on display: from merchandisers to tour operators, travel agents and many other companies. This is one central place for the tourist to find all their needs covered.

A major international tourist destination, the city of Kuala Lumpur attracts travellers from throughout the globe. Restaurants, night clubs, shopping centres and markets provide the tourist with endless possibilities. The high temperatures and humidity can catch some visitors by surprise, as can the monsoon rains. It is important to be prepared for inclement conditions, so as not to be uncomfortable a holiday.

Trade shows are a great way for travel companies to showcase themselves to a large and responsive audience. They make for great competition amongst the various agencies and companies. They also give the general public a real opportunity to view many options in one location, and receive some highly competitive deals.

All companies related to the industry of travel and tourism worldwide, can benefit from the great networking potential of this event. Vendors can swap information, network and make new deals and contacts, while having their business prominently displayed to a wide audience. Displays including merchandising as well as the usual resort packages, holiday deals, special on flight and other great deals are all on show.

For members of the public planning on experiencing this exciting Malaysian extravaganza, there are some important considerations. It is a huge marketplace, spread over three intensive days. At is it enormously popular, planning ahead is essential for optimum results. Travellers should plan their stay, and book early to avoid disappointment. There are many popular hotels in the city, including large, international chains as well as local options.

The 21st anniversary event, the 2012 show is set to be a most exhilarating experience. Both visitors and booth-holders alike will be descending on the city for this international event. As well as normal holiday bookings, there will be a small number of special holiday packages available for travellers wishing to tailor their experience.

Sponsors contribute some wonderful prizes for each fair, and this year will be no exception. With previous prizes including flights and accommodation, special honeymoon deals, and many others, there will be something for everyone in the next selection of prizes on offer. The MATTA Fair is the place to be for all global and Pacific region tour and travel operators. It is also the best place to be as a traveller, to choose their next exciting adventure.

The Matta Fair is a big event for travel and tourism expo held in Malaysia. You can get more information about the coming Matta Fair 2012 on our site. Act now!